RAd the music blog: P-Pop groups take centerstage at the Tugatog Filipino Music Festival

During the past few years, the Philippine music industry has seen the ascent of a new crop of P-Pop music acts: boy or girl sing and dance groups patterned after the J-Pop/K-Pop idol group mold.

And despite the pandemic severely limiting performance and touring opportunities, these acts continue to thrive thanks to a very dedicated fanbase aka stan groups with their consistent engagement and undying support to their idols.

To celebrate P-Pop's continued upward trajectory despite the odds, Ant Savvy Creatives and Entertainment, Inc. presents Tugatog Filipino Music Festival, an online concert extravaganza featuring current PPop movers and shakers happening on June 18, 2022.

Tugatog Filipino Music Festival lineup

P-Pop acts headlining the music festival include Alamat, BGYO, Bini, Litz, MNL48, PPop Generation with Press Hit Play, VXON, 1st One officially announced as new additions to the lineup during the recently held online media conference. It was also teased that more acts joining the festival will be revealed soon.

With around 25-30 songs consisting of individual numbers and surprise collaborations, the show is expected to run for 3-4 hours. According to festival show director Miggy Tanchanco, this festival will combine "the best elements of a live performance with a visually stunning cinematic experience to encapsulate the energy and magic of P-Pop, both as music and as performance."

Miggy Tanchanco, Festival Show Director

He also mentioned that each act will get to "showcase the best of their skills and also offer the audience a different side of them which they may have not yet seen before."

Ant Savvy Creatives and Entertainment's Executive Strategy and Communications Officer shared that the Tugatog Filipino Music Festival was established "to celebrate the sounds that define the peak of Filipino music at every given time period." And now P-Pop has reached the summit owing to the acts having "successfully integrated different Philippine languages and traditional instruments in its sound, as well as in the look and styling of the artists and their videos", said Su Matias, Ant Savvy Creative and Entertainment's Chief Executive Officer.

Here is the lineup of P-Pop groups performing at the Tugatog Filipino Music Festival and their latest music videos.

Alamat